For millions of WordPress website owners worldwide, search engine optimization is now utterly essential. This is the first book that teaches hands-on SEO techniques designed especially for WordPress users.
Complete, realistic, strategic, and fully hands-on, WordPress SEO Success covers a wide range of relevant techniques and technologies. Leading web marketer Jake Aull covers tools built into WordPress, third-party tools that can be added to the platform, and external tools that work especially well with WordPress. Aull carefully organizes and presents content designed to serve three different audiences: hobbyist bloggers, web designers/developers and SEO professionals. Topics covered include:
- A quick review of the absolute basics: what SEO is and why you need it
- Comparing and choosing the best WordPress SEO tools and plug-ins for your specific needs
- Building a complete content plan that works: a strategic approach
- Performing digital audits of your own site
- Define SEO strategy and objectives for new and existing WordPress sites
- Identifying and researching keywords
- Hands-on SEO execution: new builds vs. post-integration
- Architecture: sitemapping, blog-meets-website, multiple blogs+sites, marketing funnel, and more
- Improving SEO even if you're running a free WordPress.com blog
- Measuring SEO performance: an easy guide to analytics
- Using social media connections to strengthen your search presence
- Optimizing WordPress mobile sites for smart phones and tablets
- Integrating organic SEO with paid advertising, and more
Per maggiori informazioni: il volume "WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog" di Jake Aull, edito da Que Publishing, è in vendita anche su IBS.it al prezzo di Euro 22,26 e come eBook in formato Kindle su Amazon.it al prezzo di Euro 12,67
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