sabato 31 maggio 2014

WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog

WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog
Contenuto del volume:

For millions of WordPress website owners worldwide, search engine optimization is now utterly essential. This is the first book that teaches hands-on SEO techniques designed especially for WordPress users.

Complete, realistic, strategic, and fully hands-on, WordPress SEO Success covers a wide range of relevant techniques and technologies. Leading web marketer Jake Aull covers tools built into WordPress, third-party tools that can be added to the platform, and external tools that work especially well with WordPress. Aull carefully organizes and presents content designed to serve three different audiences: hobbyist bloggers, web designers/developers and SEO professionals. Topics covered include:
  • A quick review of the absolute basics: what SEO is and why you need it
  • Comparing and choosing the best WordPress SEO tools and plug-ins for your specific needs
  • Building a complete content plan that works: a strategic approach
  • Performing digital audits of your own site
  • Define SEO strategy and objectives for new and existing WordPress sites
  • Identifying and researching keywords
  • Hands-on SEO execution: new builds vs. post-integration
  • Architecture: sitemapping, blog-meets-website, multiple blogs+sites, marketing funnel, and more
  • Improving SEO even if you're running a free WordPress.com blog
  • Measuring SEO performance: an easy guide to analytics
  • Using social media connections to strengthen your search presence
  • Optimizing WordPress mobile sites for smart phones and tablets
  • Integrating organic SEO with paid advertising, and more

Per maggiori informazioni: il volume "WordPress SEO Success: Search Engine Optimization for Your WordPress Website or Blog" di Jake Aull, edito da Que Publishing, è in vendita anche su IBS.it al prezzo di Euro 22,26 e come eBook in formato Kindle su Amazon.it al prezzo di Euro 12,67.

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