This guide prepares you to pass the Advanced Search Exam on the first try, which is the second step to become AdWords Certified in Search. If it’s on the test, then it’s in this guide. Every question that the author has ever seen on real tests can be answered with the material. It presents just what you need to know.
Includes orientation to the Google Partners Program and exams:
- CH 1 • What & Who this Guide is for
- CH 2 • Individual Certification Types
- CH 3 • Company Certification Types
- CH 4 • Fundamentals Exam
- CH 5 • Tactics & Counter-Tactics
- CH 6 • Test Day
Includes all test objectives, including:
- CH 7: Experiments
- CH 8: Overdelivery
- CH 9: Conversion Tracking
- CH 10: Search Funnels
- CH 11: Conversion Optimizer
- CH 12: Conversion Value
- CH 13: More Keyword Management
- CH 14: Dynamic Search Ads
- CH 15: Product Listing Ads
- CH 16: Location Extensions
- CH 17: More Ad Extensions & Annotations
- CH 18: Analyzing Competition
- CH 19: Analyzing Performance
- CH 20: Invalid Traffic
- CH 21: Related Tools (AdWords API & AdWords Editor)
This digital marketing credential is held by those with job titles like PPC Analyst, Account Executive, Online Media Buyer, Search Supervisor, Search Engine Specialist, Demand Generation Analyst, Search Engine Marketing Manager, Online Advertising Manager, PPC Manager, Client Manager, and maybe most commonly: Account Manager. Jobs, sales, and career promotions are awarded to those who know how to optimize and search engine marketing campaigns can be trusted to those with the AdWords qualification.
Per maggiori informazioni: l'eBook "Google Advertising Advanced Search Exam Prep Guide for AdWords Certification (SearchCerts.com Exam Prep Series)" di Keith Penn, edito da Search Certs, è in vendita in formato Kindle su Amazon.it al prezzo di Euro 5,14
oppure come libro tradizionale su Amazon.it al prezzo di Euro 10,29
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