Google offers two AdWords certifications for individuals, one in Search and one in Display. This guide includes everything necessary to prepare you to pass the fundamentals exam on the first try, which is the first step to become certified in either one.
If it’s on the test, then it’s in this guide. Every question that the author has ever seen on real tests can be answered with the material. It’s the only guide you’ll need and presents just what you need to know.
Written in break-size chapters, this Kindle version has been optimized for on-screen viewing.
Includes orientation to the Google Partners Program and exams:
- CH 1 • What & Who this Guide is for
- CH 2 • Individual Certification Types
- CH 3 • Company Certification Types
- CH 4 • Fundamentals Exam
- CH 5 • Tactics & Counter-Tactics
- CH 6 • Test Day
Includes all test objectives, including:
- CH 7 • Intro to AdWords
- CH 8 • Managing Multiple Accounts
- CH 9 • Account Set-Up
- CH 10 • Account Structure
- CH 11 • Keywords & Match Types
- CH 12 • Keyword Management
- CH 13 • Display Targeting
- CH 14 • Return on Investment
- CH 15 • Growing a Campaign
- CH 16 • Budgets
- CH 17 • How Google Scores Ads
- CH 18 • Max vs. Actual Costs
- CH 19 • Conversion Value
- CH 20 • CPC Bid Management
- CH 21 • CPA Bid Management
- CH 22 • CPM Bid Management
- CH 23 • Conversion Tracking
- CH 24 • Ad Scheduling
- CH 25 • Optimization Tools
- CH 26 • Ad Creation & Formats
- CH 27 • Ad Extensions
- CH 28 • Ad Statuses
- CH 29 • Ad Copy
- CH 30 • Geographic Targeting
- CH 31 • Language Targeting
Per maggiori informazioni: l'eBook "Google Advertising Fundamentals Exam Prep Guide for AdWords Certification (SearchCerts.com Exam Prep Series)" di Keith Penn, edito da Search Certs, è in vendita in formato Kindle su Amazon.it al prezzo di Euro 5,14
oppure come libro tradizionale su Amazon.it al prezzo di Euro 10,29
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