In what has to be one of the last remaining face-to-face professions, as some leap forth and dominate the online space whilst others follow forcibly or with contention, this book shows even the most technology-resistant real estate professional why they must take control of their online brand, and how easy it can be to do it themselves.
This extremely comprehensive guide is like the WordPress for beginners iteration with a real estate perspective that anyone with a face-to-face profession looking (or needing) to move online will benefit from. Whether it's for yourself or your assistant, WordPress for Real Estate doesn't just take you through the steps to build it yourself, it explains the WHY, which gives you all the power and confidence you need to tackle the big wide online world and dominate your area online with your own brand.
This step by step book gives real estate agents at any level, even with no previous internet experience, a complete understanding of the basics answering all those questions you think you should already know but may have been hesitant to ask. This book even takes you through to a wide number of additional features, and on a budget of next to nothing, too!
But what use is a website without being found in search engines? WordPress for Real Estate Agents unlocks the "mysteries" around SEO and teaches you the basic principles of search engine optimization, which is all you really need to kick start the process, ensuring that you don't get taken for a ride by SEO companies.
This book takes into account ever-changing technology and instead of telling you just specifics, it also teaches you what to look for into the future as well so that it doesn't become redundant in the near future.
One of the biggest problems between a professional website developer and their clients is the communication breakdown that comes with being unfamiliar with each other's profession, and the lack of understanding of each other's jargon. So at the very least you'll walk away with a complete understanding of what your developer is talking about if you choose not to build your website yourself, which can only lead to better results.
With real estate listing aggregators and online portals taking control of your real estate listings and charging exorbitant amounts of money for your data and your brand, something must soon change, and when it's this easy, you've got no good reason not to give it a go!
What You Will Learn in this Book
- Internet basics
- What is WordPress?
- What are Themes?
- What are Plugins and how to use them?
- How to add good great content
- Necessary content
- How to optimize your website/pages
- How to build through networks
- Useful tools provided by Google
- When (and how) to advertise on the web
- and much, much more
Per maggiori informazioni: l'eBook "WordPress for Real Estate Agents: Why you need to take control of your online brand, and how to create and optimize your own website" di Geoff Davis e Janet Moore è in vendita in formato Kindle su Amazon.it al prezzo di Euro 8,30
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