With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively.
Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs.
TABLE OF CONTENTS:
- How To Plan Your Next Mobile E-Commerce Website
- Exploring Ten Fundamental Aspects Of M-Commerce Usability
- An E-Commerce Study: Guidelines For Better Navigation And Categories
- The Current State Of E-Commerce Search
- Better Product Pages: Turn Visitors Into Customers
- Designing A Better Mobile Checkout Process
- Creating A Client-Side Shopping Cart
- Reducing Abandoned Shopping Carts In E-Commerce
Per maggiori informazioni: l'eBook "How To Create Selling E-Commerce Websites, Vol. 2 (Smashing eBooks)", edito da Smashing Magazine GmbH, è in vendita in formato Kindle su Amazon.it al prezzo di Euro 4,62
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