lunedì 17 giugno 2013

The Power of Free on Amazon Kindle

The Power of Free on Amazon Kindle
Contenuto dell'eBook:

Use the power of KDP Select free promotion to get more visibility and more paid sales!

In this brand new guide, Glen Chapman outlines not only the strategies and techniques for sending your book to the top of the Amazon Free Charts, but also gives you the marketing theory behind your potential strategy.

There are more than enough guides out there on Amazon and on the various blogs telling you where to promote your free book. Chapman's approach is slightly different -
  • Where to concentrate your efforts and valuable time, in keeping with Pareto's law of 80/20. Chapman details the best sites to focus on in terms of 'bang for your buck' (or, more accurately 'bang for your time') when you are executing your 'free' strategy on KDP Select.
  • Why 'free' is just another marketing tool, as evidenced by Chris Anderson's groundbreaking book "Free - The Future of a Radical Price"
  • Why, despite the advent of free books, there will always be the majority of consumers who are prepared to pay for useful information or high-quality entertainment

Many bemoan the advent of KDP select and the 'free promotion' in general, however you can't argue with results. Nascent self-publishers have almost all had the same experience when launching themselves on the Amazon platform - successfully launch your book with a cleverly executed free period on KDP select and you will go on to move significantly higher numbers of books in the period following. Not only will that particular title go on to rank higher and sell more units, any other books by the same author will get the 'halo effect' and see a greater number of sales.

Per maggiori informazioni: l'eBook "The Power of Free on Amazon Kindle" di Glen Chapman è in vendita in formato Kindle su Amazon.it al prezzo di Euro 2,68.

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