Become an "Analytics Geek," or just get to know your visitors.
After using Google Analytics for several years, I never really looked past the basic functions. I knew how many people were coming to my site, how they were getting there, and then would mostly click around the Google Analytics Interface and see what other information would pop up.
It wasn't until I started working with clients with tens of thousands of visitors each month that I realized how valuable learning Google Analytics could be. One simple tweak that increased conversions by a fraction of a percent would mean a significant increase in the bottom line.
By setting up goals and knowing what data to look at, you're able to understand exactly how visitors are interacting with your website. Regardless of whether your goal is an email signup or successful shopping cart checkout, tracking of conversions is extremely important.
Just having Analytics installed is a great start and will provide a decent amount of insight. This book helps you take it as far you want. You can keep things simple and just track basic user interaction, or you can go all out with advanced goal setting, conversion tracking, and in depth analysis.
This book provides a solid foundation for Google Analytics regardless of your current background, and explains the more advanced processes of the Google Analytics Program that can make you a top notch analyst.
[update] Per maggiori informazioni: l'eBook "The Updated Google Analytics Guide: Your Companion For The Successful Tracking Of Your Website Visitors" di Ryan England è in vendita in formato Kindle su Amazon.it al prezzo di Euro 3,74
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